Are you ready to fulfill your dream and open your online store? If you’re thinking of joining the ecommerce trend, it’s easier than it’s ever been to make the jump. You no longer have to be an experienced web developer to open an online store. Happeno has all the tools you need to open your shop in less than 10 minutes. And the best part? It’s free.

Below, we’ll show you how simple it is to set up an online store with Happeno, connect your preferred payment methods and start listing products in less than 10 minutes. We’ll also explore other Happeno settings that you can use to expand your online store and grow your ecommerce empire.

1. Signing up for an account

Once your account is set up, you can buy, sell, and enjoy all the benefits of being an Happeno member. With your Happeno account, you’ll be able to keep track of all your buying and selling activity, send messages to other members, save your favorite searches and sellers, and watch items you’re considering buying.

Open Online Store

Creating an account

Happeno offers some great features to help you create and manage your store. Create your free account today to manage your business. Signing up for an Happeno account is quick and easy. Use the button below to get started.

You can sign up for an Happeno account using the button above.

After registering, new users will receive an email with an activation link. Their accounts become active only after clicking the verification link.

2. Open your online store

After you’ve signed up, you’ll be directed straight to your dashboard. Now you are ready to open your store, uploading products and setting up payments and shipping. Place your mouse over Store in the right header menu and click Open Store.

Opening your Happeno store is quick and easy. Use the button below to get started.

Open Online Shop

Start setting up your online shop

Now it’s time to create a unique brand identity and establish a strong online presence. Before you open your store to customers, you need to do the following tasks:

Store Settings

Store Name
Select the most distinctive feature of the business.

Add store name

Store Description
Describe in a concise paragraph of why this store is different from the others.

Add store description

Store Logo
Select the visual identity of the store.

Add store logo

Store Category
Select the most relevant category where it would fit.

Add store category

Store Meta Description (recommended)
Add keywords that best describe the store in order to be better indexed by search engines (no more than 155 characters).

Add store meta description

3. Add information pages to your online store

If you have information that you want your customers to know about that won’t change often, for example, details about your organization or the contact information for your store, then you can create pages for your store to give that content a permanent location.

Store Pages

From the Store Pages menu complete:

About Page (optional)
Provide a detailed description of the store to give potential customers a better understanding of the business.

Add store pages

Shipping Information (optional)
List shipping methods, return policies, pick-up hours and any other additional shipping related policies.

Add shipping information

Company Policies (optional)
Explain terms of service, privacy, refund policies, and other company-related policies

Add store policies

4. Add your products to the store

Arguably one of the most important steps in building the success of your Happeno store is adding your products. After all, the point of e-commerce is to sell!

Fortunately, adding products to your Happeno store is quick and simple. Here are the easy steps to show you how:

Add products to your store

How to add a product in Happeno

In the Front End, place your mouse over your store name in the header and click +Listing and you will be directed to the Create Listing page.

To add a product in Happeno is quick and easy. Use the button below to get started.

Select where to list the item:

  • Site
  • Store
  • Both

Next, select listing type:

  • Auction
  • Product
list products in online store

Select Category

Select the Main Category and an Additional Category (optional).

select categories for products
Note: An item can be listed in only one Additional Category.

Listing Details

From the Listing Details section, you can add the following:

  • Title
  • Short Description
  • Description
  • Custom fields
  • Images 
  • Media 
  • Digital Downloads 
Add products to online store

Listing Settings

From the Listing Settings section, you can:

  • Currency
  • Quantity (products only)
  • Buy Out Price (varies on listing type)
  • Accept Offers (optional)
  • Start & End Time / Duration
  • Apply Tax (automatically applies taxes for the listing)
Add listing details

Feature your Listing

To increase the visibility of a listing, from the Feature your Listing section, select additional (paid) features:

  • Feature on home page
  • Feature on the category pages
  • Highlight listing
feature your products

Auto Relist

From the Auto Relist section:

  • Enable Auto Relist
  • Relist Until Sold
  • Number of Relists (optional)
  • Auto Relist if Sold
auto relist products


From the Location section, select:

  • Country
  • State / County
  • Address (item location)
add shipping information


From the Shipping section the seller can select/enter:

  • Pick-up method (No pick-upBuyer can pick-upBuyer must pick-up )
  • Postage Amount / Methods (if using item-based shipping)
  • Item Weight (if using shipping carriers)
  • Dimensions (if using shipping carriers)
  • Insurance
  • Shipping Instructions
add shipping details

Dimensions 7.9

If users previously selected the shipping carrier, they will see the following option:

Enter the weight and dimensions of your item (L x W x H).

add item weight for shipping


Select from the Returns section if to:

  • Accept Returns
    and set
  • Return Policy Details (optional)
select return policy

Payment Methods

Select from the Payment Methods section the accepted:

  • Direct Payment
  • Offline Payments
add payment methods to product

Listing Preview

The Listing Preview screen allows the seller to (re)view the following listing details before the item goes online:

  • Price, item description, quantity & price
  • Payment methods, postage & shipping

Adding your products to your online store is one of the most important steps to do in building your shop. Present your products in their best version and let your customers know and love what you got in store for them.

A final word on starting an online store

You’re now a fully-fledged expert on how to open an online store. Selling online can be a rewarding experience that allows you to express yourself and your entrepreneurial spirit. More importantly, it can be a way to start a new business or grow an existing one. If you’re ready to open your online store, read our 27 Easy Tips to Increase Your Online Store Sales.

Don’t wait for that “perfect” moment.

Just go ahead and start an online business today!
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